The other day i was flabargasted by what power the youtubers of today hold. Mr.Beast almost has 200 million freaking subscribers ! That’s almost half the number of people watching american football (the number is 400 million). Now think about this from the marketing perspective. When a company spends for marketing for TV advertisements they can only guess that x number of people will watch the ad and probably 15% of them actually buy the product. Whereas in the creator economy you exactly know how many people have watched your ad and the subscriber base is mostly loyal.
This makes the cost of acquisition of a product more visible with creators as you have the data available with analytics, these youtubers with millions of followers also have an ability to influence their subscribers to a greater extent than a TV spot ad. This is because we humans have the need to identify ourselves with a personality and subscribe to them.
Take the example of Beast Burgers , in this case Jimmy was able to market his product nationwide !! By only posting on his youtube channel , this makes the cost of acquisition of the customer almost nill (except the cost of making the video). Now imagine a wide range of products he can launch with his own branding and the loyal subscribers have a higher chance to purchase them. In today’s world, personal branding and identity are taking importance with platforms like Youtube and Linkedin. The credibility of a creator goes up drastically and trust is built almost immediately.
The other side to this is negative emotions or bad thoughts can also influence people. I think to take advantage of credibility staying away from controversial topics indirectly boosts your personal branding and over time you can take advantage of it.
Simple Finance 